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4festivals was launched in response to demand from new festivals and events in central and south-east Scotland.  There are many being staged and each one needs an audience.  For festivals and events to be sustainable, it’s important to attract the best participants and a keen audience.  As festivals are often launched on a tight budget and with a need to squeeze the best value possible out of their promotional purse, they are looking to new tools to promote their festival, to keep in touch with their potential audience and to ensure that their participants get the most out of their participation.

4festivals can help you if you’re trying to get a new festival set up and are looking to make sure that you connect with your potential audience ahead of time, and stay in touch throughout the year before your next event.

4festivals would like to help you if you’re looking to set up social media channels to help with the running of your festival – prior to the event to build buzz about the festival, during the event to share the enthusiasm and engage with the audience, and post the event to keep the festival in the minds of your audience and keep them interested in attending again.  By building links with participants, you allow those participants to showcase their talents or products as part of your festival in addition to the main event.

4festivals can work alongside your existing marketing and PR campaign, amplifying the message by ensuring that mentions reach your audience by sharing via channels such as Facebook, Twitter, YouTube, Flickr, Pinterest and Instagram.

4festivals will help you to set up the channels, build your audience, seek out appropriate contacts and monitor activity.

4festivals was launched in 2011 by Susan McNaughton Social Media, looking to branch out from an initial service offering for Crail Food Festival and Lammermuir Festival.  Having gained experience helping two very different festivals at different stages in their development, during 2012 I worked with over 10 different festivals in the Scottish Borders Region, including the Jim Clark Rally and the Border Union Show. During 2014 and 2015 I continued my work with Crail Food Festival, and also helped Festivals in Fife with some initial training for their key festivals and events.  This has led to additional volunteering opportunities with Crail Festival and East Neuk Open Studios.

4festivals – Social Media support for Festivals and Events – Services Offered


Training for your Festival or Event to enable you and your team to work confidently with different social media tools to amplify your message.

  • defining your strategy for the use of social media in conjunction with existing marketing
  • selection of appropriate tools
  • setting up profiles
  • planning and sourcing content
  • building your audience
  • monitoring your activities

Training will be tailored to demonstrate best practice for your sector, and is offered at a fixed daily rate, plus travel expenses.

Festival Strategy

Working with your Festival team, I can help to set out the strategy for use of social media to enhance your Festival or Event, including provision of planning outlines to enable the whole team to work together to ensure that goals are met.

Festival Support

At the time of your Festival or Event, if your team of volunteers needs support on the day to make updates to social media channels, and to monitor of mentions and content, I can work with you to support you – this is a bespoke service and will be offered at a fixed daily rate, plus travel expenses.

Email: 4festivals@susanmcnaughton.co.uk if you have any questions, or would like to discuss how I can help your festival find and keep its audience.