Kick start your blogging in 2013
Blogging for your self-catering holiday home
Blog your business in 2013
- Keep a notebook for jotting down ideas. One per page, leaving room for plotting out what you’re going to include
- Find your niche – think about the guests you’re trying to attract. Who will read your blog, and what will their interests be?
- Be yourself – and always be positive! If you haven’t enjoyed an experience at a local attraction or business, find some other way to tell them. Leave them out of your write-up rather than publish criticism.
- Use your camera. Take lots of photographs, then select one or two to illustrate your articles
- Write up a schedule for publishing your blogs, then stick to it.
- Solve problems for people. Think about what causes problems when people are on holiday in your area, then write a blog to solve the problem e.g. what to do when it rains on holiday.
- Get to know your area. You’ve bought a holiday home, but chances are you may live in another area. Spend time researching the best local places to go, and visit them yourself.
- Amplify your message. Get more people to read your blog by posting links to it on Facebook, Twitter, Pinterest and other social networks.
- Read current articles about your area – magazines, other blogs, news sites etc.
- Keep it short. Plenty of short posts about a subject will keep it fresh. Look for different angles rather than writing screeds.
- Write good titles. They’re important for all sorts of reasons.
- Get yourself onto e-mailing lists – lots of local businesses will send out newsletters. You can use them to spark ideas.
- Write posts for others, and if you’re reading their articles, leave comments and encouragement.