If one of your New Year Resolutions for 2013 is boost your business blogging, then working along with the ScotlandHour Tweetup may be just the thing to give you some inspiration. ScotlandHour is a regular monthly event on Twitter (also known as a TweetUp). During ScotlandHour Scottish businesses, and those who love to travel around Scotland, contribute to a discussion on Twitter about places to go, things to do and places to eat and drink on a visit to Scotland. Scotland is the first country to use Twitter to promote tourism and welcome visitors in this way.
In 2012, we built on our 2011 start for ScotlandHour by publishing a schedule of subjects and encouraging businesses all over Scotland to join in the chat. We regularly created a trending topic on Twitter (lots of people talking about a subject at one time), and started to encourage potential visitors to Scotland to connect with us to find out more.
As a small business owner, one of the things I’d like to do better for Sandcastle Cottage and Craigwell Cottage during 2013 is to prepare some blog posts throughout the month before the ScotlandHour Tweet-up to support the regular monthly themes. The ScotlandHour hosts have created the schedule for 2013, taking into consideration the annual events which are particular to a Scottish calendar, as well as the 2013 ‘Year of Natural Scotland’; the theme VisitScotland will be using for marketing campaigns to entice visitors to Scotland.
You’ll find the themes published on the ScotlandHour website (I’ve included them below for reference). All you need to do to join in is to think about some Tweets on the subject for the month, and use the tag ScotlandHour (prefixed with # – like this: #ScotlandHour) in your Tweets. Then make sure you write/publish your Tweets between 9 pm and 10 pm on the last Wednesday of the month. (Only exception will be December 2013 where the last Wednesday is Christmas Day, so we’ll be moving to Sunday 29 December 2013 for our ScotlandHour Hogmanay Special).
Schedule for #ScotlandHour 2013: at 9 – 10 pm on Twitter
Date - Theme - Tag
Wed 30 Jan – Burns, Creative Scotland – Arts & Culture - #creative
Wed 27 Feb – Traveller’s Favourites Places: Visit, Stay, See & Do - #travel
Wed 27 Mar - Scotland’s Playground (Active, Outdoors, Sports, Activities) - #active
Wed 24 Apr - Festivals (Walking, Food & Drink, Nature, Wildlife, Arts/Culture) - #festivals
Wed 29 May - Walks, Trails and Climbs - #walk
Wed 26 Jun - Water: Sailing, Cruises, Canals and Waterways, Watersports - #water
Wed 31 Jul - Celebrating Our National and Regional Parks (National Parks Week) - #parks
Wed 28 Aug - Scotland’s Natural Larder (prior to month of ScotFoodFortnight) - #food
Wed 25 Sep - Flora and Fauna – Scotland’s Wildlife - #wildlife
Wed 30 Oct - The Great Indoors: Visitor Attractions & Museums – Halloween Special - #halloween
(Share Spooky stories and stories for Halloween inspired by visits to museums)
Wed 27 Nov - St. Andrew’s Day Special - #StAday
Sun 29 Dec - Hogmanay Special – #hogmanay
Questions about participating in #ScotlandHour
Your regular hosts: founder Dougie Baird @BairdTravels, Aileen Lamb @AileenLamb, Mark Calpin @HIEHamilton (and @ScotlandHour), Lesley Judge @LesleyJudge, Fiona Drane @FionaDrane and me, @SusanMcNaughton or @2edinburgh are all happy to answer questions you might have about joining in #ScotlandHour 2013.