I really liked the way that Nigel Botterill’s blog has a weekly update which summarises his Twitter activity each week.
If, like me, you’re thinking that writing a daily blog might be hard work, then it might just be a way to create a weekly blog which you can then use to summarise what’s happened in the last week and look at what you could be doing differently.
So, I’ve installed the Twitter Tools plugin for this site and set the ‘Weekly Digest Blog Post’ options to create a blog post for a week’s worth of tweets.
Now, I’m waiting to see what happens!
Update (March 2011) – having summarised Tweets for a while, I have decided to remove them from my blog posts again. Here’s why: I’ve linked the blogs I write to my Facebook Feed. So when a new post is written, the Networked Blogs application in Facebook posts the blog to the relevant page on Facebook thus:
Posts from this blog to to my Facebook page: http://www.facebook.com/Susan.McNaughton.Social.Media
Posts from my 2edinburgh.com blog go to the Facebook page: http://www.facebook.com/Craigwell.Cottage.Edinburgh
Having reviewed the stats for how these posts were performing, a big fat zero! Although the posts themselves were being seen by users, there was no interaction and they actually looked really boring on the Facebook wall for my pages, and how had I used them: I hadn’t. They’re gone.
Don’t be afraid to experiment with your social media strategy, but review and measure, and if it isn’t working for you, then adjust the strategy.
Do you have a similar experience you’d like to share about making changes to your social media strategy?